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The
Indian automobile industry is undergoing a revolution of sorts. The vehicle war is on. And
it's a fight to the finish. Within the span of a few years, the vehicle market has
displayed an array of models that were hitherto undreamt of. Ford, General Motors, Toyota,
Volvo, are household names today. Launch of a vehicle in one category spawns a war for the
throne.
The Ikon, Accent and Baleno have been launched. The Wagon R, due next, is predicted to
give tough competition to those already in that sector. Czech carmaker, Skoda, a
subsidiary of German auto major Volkswagen, is introducing the Octavia. India's only
Sports car, the San Storm, is all set to race into our hearts. Hero Motors and the Kinetic
Group are both set to launch new models.
In the three-wheeler market, after its eco-friendly Bijlee, Mahindra & Mahindra
(M&M) plan to enter the market in a big way with their new diesel engine vehicle yet
to be christened. Toyota is to enter the multi-utility segment with the launch of its
Qualis.
The heat is on. May the best vehicle win! |
